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Logo Design for Small Business

When it comes to branding, a logo is one of the most important investments a business can make. Your potential customers make subconscious snap judgements about you and your business from the moment they first set their eyes on your logo and other areas of your identity. I specialise in creating well designed logos that will not only give the right impression to your target market but set you apart from the competition too.

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Logo Design and brand identity for Small Business

When it comes to branding, a logo is one of the most important investments a business can make.

Your potential customers make subconscious snap judgements about you and your business from the moment they first set their eyes on your logo and other areas of your identity. I specialise in creating well designed logos that will not only give the right impression to your target market but set you apart from the competition too.

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Logo design service, Based in Manchester

Your logo design is an integral part of your brand identity, it is more often than not the first thing your potential customers or clients see.


I created GEM Design Studio so I could use my expertise in logo design and brand identity to help businesses succeed, but don't just take my word for it...

Read my 5 star reviews on Trust Pilot

THE LOGO DESIGN PROCESS

1. consultation / GOAL Setting

We'll introduce ourselves and discuss your goals and requirements. You can book a consultation here.

2. brand workbook

Complete my simple yet effective online brand workbook, purpose built for branding a small business. This will not only help give me an exceptional understanding of your business to create the perfect logo and brand identity - you can keep it and take it with you once we're done. You'll discover your brand and learn how to communicate it to your target market. You can learn more here.

3. RESEARCH

Using the goals, values and knowledge we have gained from the consultation and the brand workbook, I conduct extensive research into your business, industry, target market and competition. I will have a thorough understanding of your business so I am able to create the perfect logo design that embodies your brand.

4. IDEAS, IDEAS, IDEAS

This is where the brainstorms, mood boards and mind maps come out and I'll sketch, I'll sketch a lot. Using the brand values and extensive research, I'll produce numerous creative ideas. I always start with a pencil and sketchbook before moving to digital work.

5. CONCEPT DEVELOPMENT

With fresh eyes, I'll evaluate the ideas and choose those that most effectively convey the meaning behind your business and begin designing digitally. I'll develop and refine these ideas into finished concepts, ultimately presenting them to you with real life mockups, theory notes and my recommendation for the concept I believe represents your brand best. You are always in the driving seat, you can choose the concept you prefer and any tweaks can be made here - don't forget, all of my projects include unlimited revisions before delivery. 

6. delivery

I'm happy when you're happy - and when you are, I'll deliver your logo toolkit. A package containing a full range of web and print ready final files and colour specs. Depending on the package you choose, I can also include a full usage guide and additional brand identity extras. I'm always available post project for any help or support you may need with your files as you move forwards and your business grows. 

Logo Design Packages

Basic Logo Package

Logo Design Only

£350

  • Research
  • Two initial concepts
  • Unlimited revisions
  • One final logo design
  • Full range of web and print ready final files
  • Colour specs
  • 7 to 10 working day delivery

Full Logo and Brand Identity Package

Comprehensive Brand Identity Package for Start-ups and Rebrands

£1,025

  • Research
  • Three initial concepts
  • Unlimited revisions
  • One final logo design
  • Full range of web and print ready final files
  • Colour specs
  • Usage and style guide
  • 1 x Business card design
  • A4 Letterhead
  • Social media banners and profile images 
  • Canva templates 
  • Priority Design (7 working day delivery)

Why should I choose GEM Design Studio?

Reason
#1

I work by and for myself

You will work directly with me and only me. Your work is important to me and it won’t be passed onto other employees and/or subcontracted to others in the industry. You will have a direct line of contact to me and I love to chat about all things small business and design.

Reason
#2

I’m happy when you’re happy

and I won’t rest until you are! All of my logo design packages include unlimited revisions and while the majority of my clients ask for no more than one or two tweaks, you have peace of mind that you will walk away with the perfect logo design for your business. I care about you and your business and love to do my bit to help you succeed.

Reason
#3

I just “get it

I’ve been told this by a lot of my clients, and I like to agree. Like you, I am a small business owner, I’m passionate about what I do, and I care deeply about my clients and their experiences. In short, this understanding means that I know your time is valuable and I won’t waste it. I’ll get to know you, your business and what makes it tick and then I’ll use my talents to work away, creating a design that embodies your brand and above all, leaving you stress free (on the logo design side of things anyway - I can’t promise I’ll find that lost delivery or make your admin jobs go away, I’m not a miracle worker… yet).

Reason
#4

I’m experienced

When you purchase one of my logo design packages, you don’t just receive extensive research, your own unique logo design and any extras, you receive every past project I’ve ever worked on. Not literally of course, that would be one huge file, not to mention the copyright and privacy fiasco it would entail. In other words, every single lesson I have ever learned (design based, business based or otherwise) in education, my previous job roles and running my own business, go into every project I undertake. I have proven extensive graphic design experience and have helped numerous clients reinvent their brand and build client trust.

Don't just take my word for it...

Check out my 5 star reviews on Trust Pilot

"


GEM Design Studio totally exceeded my expectations, I didn't realise so much help and extra information would be given to me. A very professional and easy service to use and the experience was so enjoyable and a terrific end product. I would thoroughly recommend Gemma to any small business out there looking for a thoroughly efficient and effective service. I will definitely be using GEM Design Studio again. Thanks Gemma.


Claire Eames

/ Pilates with Claire

"


Gemma designed some large business posters and business cards for my pop up shop. We had very little time but she worked quickly and efficiently and met the deadline, she went above and beyond and delivered them personally for me. A great communicator with a “can do” attitude. As an independent business owner her help was invaluable. Would definitely recommend and would use again.


Rachel Stott

/ Thora and The Prince

"


Gemma gives us a to do list each month with information she needs from us and then she does the rest, giving us fantastic social media presence and making us stand out from the rest. Gemma is extremely professional and her work is always to a very high standard and makes sure that she really understands us and our business so that the output reflects our personality. We would highly recommend GEM Design Studio.


Claire Barnard

/ CGA Accountancy York

"


I am extremely pleased with the final product that Gemma has produced. She was fast, personable and really worked with me to perfect the final concept. She knows her stuff and has lots of talent and a creative eye. I would recommend her to anyone! Thank you.


Shaka Lish

​/ Skies and Flora

"


Gemma was such a pleasure to work with. From start to finish she constantly worked around the clock to make changes and adjustments to create a modern, minimalist brand. I could not be happier and would recommend her to everyone!!


ELLE PIPE

/ Pretty Little Melts

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logo design manchester