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Member Tips and Support

Why Your Competition Isn’t ‘Nobody’…
When I ask business owners who their product or service is targeted towards, a lot of people are quick to say "everyone really". Your target audience is something that is decided early on in the product or service development process but it's a decision that could come back to bite you throughout your whole business journey if it's a bit too vague. Your target audience isn't everyone, here's why:
Why Your Target Audience Isn’t Everyone… (and how to find your people)
When I ask business owners who their product or service is targeted towards, a lot of people are quick to say "everyone really". Your target audience is something that is decided early on in the product or service development process but it's a decision that could come back to bite you throughout your whole business journey if it's a bit too vague. Your target audience isn't everyone, here's why:
Welcome to the GEM Design Studio Blog
Welcome to the launch of the new improved GEM Design Studio website. My name is Gemma and I am a logo design and brand identity specialist based in Manchester, UK.