Tips and Support
Why Your Target Audience Isn’t Everyone… (and how to find your people)
When I ask business owners who their product or service is targeted towards, a lot of people are quick to say "everyone really". Your target audience is something that is decided early on in the product or service development process but it's a decision that could come back to bite you throughout your whole business journey if it's a bit too vague. Your target audience isn't everyone, here's why:
Key Branding Terms: Explained
I’ve picked the important terms that are useful to you as a small business and defined them. I’m going to tell you the small business branding basics – the terms you need to know. Not included: the terms that will boggle your brain and not give you any useful insights at all.