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Branding and Design

Pilates with Claire – Logo Design Case Study
When I launched the pilot phase, I asked applicants why they thought this service was a good fit for their business. The moment I saw Claire's response, I typed up an email that said "LET'S WORK TOGETHER" or something a bit wordier but along those lines. It was instantly clear to me just how passionate Claire is about her work and as her personality, enthusiasm and expert knowledge (through 21years of experience) stand at the forefront of her classes and business, I wanted to create a logo design that embodied this.
I’ve moved! Inside my studio at Pollard Yard
Okay so, if you know me even the slightest bit, you've probably been listening to me ramble on for months about my new design studio in Manchester. Well in June 2019, the time came for Meanwhile Creative, the creators of Pollard Yard, to hand over the keys to a very eager and inspired me - woop woop! In this post I'll show you more about the Pollard Yard project and inside my shiny new studio...
Why Your Target Audience Isn’t Everyone… (and how to find your people)
When I ask business owners who their product or service is targeted towards, a lot of people are quick to say "everyone really". Your target audience is something that is decided early on in the product or service development process but it's a decision that could come back to bite you throughout your whole business journey if it's a bit too vague. Your target audience isn't everyone, here's why:
Key Branding Terms: Explained
I’ve picked the important terms that are useful to you as a small business and defined them. I’m going to tell you the small business branding basics – the terms you need to know. Not included: the terms that will boggle your brain and not give you any useful insights at all.
NEW Logo Design Services – Pilot Phase
** CLOSED ** The Pilot Phase is now officially FULL. I've sent the last few emails out, letting everyone know who's got a spot. Thank you to everyone who applied, I can't wait to get started on these designs. Keep your eyes peeled for new logos popping up in my portfolio. There may also be some new offers to come.... 🙌
Welcome to the GEM Design Studio Blog
Welcome to the launch of the new improved GEM Design Studio website. My name is Gemma and I am a logo design and brand identity specialist based in Manchester, UK.